|July 31, 2026
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The personal statement is often considered the most challenging part of a CV to write.
The perfect personal statement should succinctly communicate your best and most relevant qualities, skills and experience, whilst giving the reader an idea of who you are.
It should draw attention to the best parts of your CV and perhaps offer information you’ve left out elsewhere.
A well-written personal statement is a great way to add impact to your CV. Our guide explains how to really sell yourself in your personal statement.
Sometimes called a profile or career summary, the personal statement sits at the top of your CV just under your name and contact details.
Your personal statement gives you the opportunity to introduce your CV as if you were presenting it in person.
It enables you to distil the most important elements from your CV and draw the reader’s attention to them immediately.
Essentially, it’s an opportunity to say, ‘Look at this! This is what makes me perfect for the job!’ As such, it’s an opportunity not to be missed.
It’s easiest to tackle your personal statement after you’ve put together the rest of your CV. That way you can draw on the best bits of the information you’ve already compiled.
A good way to structure your personal statement is to break it down into sections:
Who you are – start off with a sentence or two summing up who you are in terms of education, experience and interests.
What you can offer – this is where you can talk about specific skills, knowledge and experience that fit the job you’re applying for. What have you achieved so far? What makes you an unusual or attractive candidate?
Your career aim – finish with a line or two about the next steps you’re looking to take. What sort of role, organisation or challenges would be right for you?
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The best personal statements are succinct – a large block of text isn’t likely to hold a reader’s interest.
Stick to a maximum of five or six lines. If it’s any longer than that, it’s probably too complicated.
One way to write concisely and effectively is to use the ‘smart’ third person. Here’s an example:
Managed a team of ten volunteers, coordinated busy performance schedule and controlled audience flow in and out of multiple venues.
Starting the sentence with a verb makes it dynamic and energetic, whilst missing out the pronoun (‘managed’ rather than ‘I managed’) keeps it short and punchy.
The ‘smart’ third person enables you to convey information succinctly without sounding too formal or too personal.
Recruiters see hundreds of CVs, and all too often they see personal statements riddled with the same tired old clichés. Here’s an example:
An enthusiastic and hard-working team player with extensive marketing experience. Possesses excellent communication skills and strong attention to detail. Thrives when working under pressure and relishes the opportunity to solve problems.
This is exactly the sort of personal statement recruiters see time and time again. Although it’s fairly well-written, it offers almost no information.
It’s easy to claim you’re a team player with excellent communication skills – lots of people do. But without evidence to back up those claims, they’re just empty words.
Instead of blandly listing your qualities, include specific skills and experience which demonstrate that you have those qualities.
Words like ‘enthusiastic’ and ‘hard-working’ are used too often to have any impact. If you want to be noticed, try to offer recruiters something unique.
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It’s important to take time and care over your personal statement. This means tailoring it to each and every individual job application.
You don’t have to completely overhaul the whole thing each time – but highlight particular skills and experience based on keywords in the job description.
This will show recruiters not only that you’re the right person for the job, but that you really want the job as well.
A well-written personal statement is an excellent way to enhance your CV by creating impact and highlighting some of the great parts of your CV. Getting it right can take a bit of practice, though.
That’s why we’ve put together an interactive game where you can help some famous historical and fictional characters write their perfect personal statement.
Put your personal statement writing skills to the test by playing below!
Focus on specific skills, achievements and experience that are directly relevant to the role rather than listing generic qualities. Structure your statement around who you are, what you can offer and what you are looking for next. Keep it concise, avoid clichés and tailor it to each application using keywords from the job description.
Start by summarising who you are in terms of your experience and background, then move on to the specific skills and achievements that make you a strong candidate for the role. Finish with a brief line about the type of opportunity you are looking for. Keep it to five or six lines, write in the smart third person and tailor it to each job you apply for.
A good opening line gets straight to the point and leads with your strongest and most relevant quality or achievement. For example, starting with your job title, years of experience and a key accomplishment immediately tells the recruiter who you are and what you bring to the role. Avoid opening with vague phrases like “I am a hard-working professional” as these are overused and add very little.
A good hook for a personal statement is an opening line that immediately demonstrates your value or sparks the reader’s interest. Leading with a specific achievement, a bold statement about your experience or a clear summary of what makes you stand out works far better than a generic introduction. The goal is to make the recruiter want to keep reading.
UCAS has stated that it uses AI detection software to flag personal statements that may have been written using AI tools. While AI can help with ideas and structure, submitting a statement that has not been personalised is risky and may result in your application being flagged. It is always best to write in your own voice and use AI only as a starting point if needed.
For more CV writing tips and career advice, the PurpleCV blog has a range of helpful guides to support you at every stage of your job search.
If you’d like a professionally written, tailor-made CV, get in touch with us today – we’d be delighted to help!
