< Back to Blogs

Andrew Arkley

The importance of a cover letter

Have you ever heard the expression “Put your best foot forward”? When it comes to potential employment, such a practice could not be observed enough. Unemployment in the UK was reported by the Office of National Statistics to be at 2.24 million. With so many individuals out of work you need to make an impressive persuasion to any potential employer as to why he or she should take the time to read your CV.

A cover letter shows professionalism:

A cover letter is an introduction to the possible employer. Much like in conversation, you would not expect the common man to just start presenting an argument without first presenting some form of an introduction. The page is similar to the headline of a newspaper which draws the reader into knowing more. Without a persuasive measure, the reader sees the CV as one in a multitude of applicants. Using a cover letter shows that you have a level of professionalism. Other candidates may simply produce a one sheet CV; those which have cover letters separate themselves as individuals who care to take the measures needed to look professional and organised.

The first interview:

Employers want to understand the applicants in more detail than what is typically provided in a CV. It is true that a CV has your qualifications and your skillsets presented. However, the employer needs to know a little bit about your work ethics, your professionalism, and any outstanding achievements which would set you apart from the other 2.24 million individuals which are looking for work.

When addressing your cover letter, consider what argument you would present to a potential employer if you only had a minute in which to do so. Typically, this is equal to the time in which it takes to read a cover letter. By presenting your best qualities to the potential employer, the employer gets to “know” you. The more identifiable you present yourself as well as the more you show how you are the perfect candidate for the applied for position, the more apt the employer is to read your CV with increased interest.  Bluntly put, if you present a great argument in the cover letter the potential employer will be looking for a reason to hire you when viewing your CV and not a reason to dismiss it.

Your cover letter is your first interview. It is as important as the second interview in which you will meet the potential employer and hopefully get hired. Ensuring that your cover letter is formatted to expound upon your best assets in a professional and organised way is a critical point in ensuring that you get the second interview. Individuals which are not well versed in creating cover letters are strongly encouraged to seek out the help of seasoned and skilled professionals. By utilising a professional cv writing service you are ensuring that your application is made to and exceeds the standard expectations of the potential employer.

The unvoiced expectancy:

Whether you are a novice or a seasoned professional looking for a new career avenue, a cover letter is an essential part to any application. Those which are applying for an executive position should realise that a cover letter is expected to accompany a CV. Even if you have done research and there is not a demand for a cover letter, keep in mind that one is expected. Consider, any report which will be submitted in any executive firm will have a cover letter of some degree. From financial reports to proposals, you will be expected to have a professional looking presentation of the information in which to present to potential investors, clients, or executives. Presenting a cover letter with your CV indicates that you know the expectancies and procedures for the position in which you are applying.

Making it brief:

Your cover letter is a brief of everything that you can offer the potential employer. It should therefore be a summary of your CV as well as an indicator of your overall character and professionalism. Where a CV really only addresses the skills and experience of the employee, the cover letter presents more of the individuality of the applicant though from a professional point of view.

If you are one of the millions of people in the UK which are unemployed and need assistance in preparing a professional cover letter, PurpleCV would love to provide you with its services. Enhancing the methodology in which your application is displayed, each client’s needs are specifically addressed and customised to fit the position in which he or she is applying. Furthermore, PurpleCV can provide a speculative cover letter in the event you do not have a particular role that has been found – meaning you can tailor it at a later point by adjusting only a few words. With the experience and the results needed to ensure that your application is not only read but remembered, you can rest assured that your best foot will be put forward. Check out our CV Writing Service page today or Contact Us today.

Recent Blogs

Job Hunting During Coronavirus: Our Guide

Job hunting can be tough at the best of times, but job hunting during coronavirus brings an added layer of uncertainty. The Covid-19 pandemic has disrupted lives across the globe, and prompted governments to introduce drastic and unprecedented measures to keep people […]Read more...

2020 Recession and Jobs: What Might Happen?

The UK economy has taken a large hit from the devastating consequences of Coronavirus, so much so that we’re headed towards a recession bigger and more disruptive than previous recessions dating back a century. With lockdown meaning all but ‘essential’ workplaces shut down, the economy ground to a halt, propped up by essential workers and […]Read more...

How to tell if an interview went well (or badly) 6 tell-tale signs

Wondering how to tell if an interview went well? Waiting to hear whether you’ve got the job can be a nerve-wracking period, so recognising the signs of a good interview might put you at ease.  Conversely, recognising signs an interview went badly should allow you to reflect, prepare yourself for possible rejection, and encourage you […]Read more...

How To Follow Up After An Interview: A Complete Guide

So you’ve made it through your job interview- that means that the hard part is over, you’ve done all you can and now you just need to wait, right? Not quite, there’s still one thing left to do before you can sit back on your haunches – write a follow-up email. […]Read more...

Brexit and Jobs: The UK job market after leaving the EU

If you’re currently seeking a job in the run up to Brexit, you likely have many questions about the effect Brexit will have on your job search and prospects. Just as there’s uncertainty surrounding the true impact of Brexit on nearly everything, the UK […]Read more...