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Do you know what your LinkedIn headline is and how to update it? Most importantly, do you know how to make it stand out? We’ll cover all this throughout our guide.
By using LinkedIn for job searching, you’re using one of the best tools out there. Every hiring manager and recruiter is on there, and the vast majority of job vacancies will appear on this platform.
However, these opportunities aren’t just for you – there are 930 million members across 200 countries using LinkedIn and a high percentage of them are looking for their next role.
That means you need to know how to make a great LinkedIn profile. And one of the first things hiring managers will see on your great profile is the headline, so that needs to be brilliant too!
Here’s how to write an attention-grabbing headline on LinkedIn. But before we start…
Your LinkedIn headline is the text underneath your name, picture and background photo on the profile page.
By default, the headline is the same as your current or most recent job title, word for word – but it doesn’t have to be.
The maximum character length is 220. That means your headline can be close to 80% as long as the longest possible post on Twitter – but how many words is that?
According to Character Counter, the average word has 5-6.5 letters including spaces and punctuation. Whereas The Great Gatsby has 5.44 characters per word, a New York Times article averages 6.05!
That means you have about 34-44 words to play with in your LinkedIn headline. But with some tight writing, you may only need a few of these!
If you want to make your headline something other than just your job title – in most cases, we recommend this – here’s how to do it:
It’s as simple as that! However, coming up with a great headline that makes your profile stand out to hiring managers is a bit tougher.
Firstly, be aware of LinkedIn mistakes that could make headline readers think twice before clicking on your profile!
Once you’ve updated your headline, check it afterwards for these red flags:
When these basics are taken care of, turn your attention to writing something that will make anyone reading the headline sit up and take notice.
Compared to the default job title headline, think about using at least one of the following approaches to make it stand out:
Now, let’s take a look at some LinkedIn headline examples.
For each of these three approaches, here’s a sample:
In the third example, what does the final sentence achieve? It suggests this person knows all the technical ins and outs of their field – or if not yet, they’re prepared to do research on the latest trends in their spare time until they do.
It also suggests they’ll have a smile on their face while working and be full of energy, not a jaded staff member waiting for their next payday. With your LinkedIn headline, in just a few words, you can convey lots about your personality!
Lastly, when using adjectives in your headline, make them strong. And in general, don’t be afraid to think outside the box with your choice of words.
Remember, your headline doesn’t need to just reveal your job title. You could show off your skills and personality, or summarise your elevator pitch.
For more LinkedIn advice, here are seven top tips around how to use LinkedIn to find a job – including what to do if you’re currently unemployed.
Looking for some hands-on help? Head over to our Accessories page to find out more about our LinkedIn profile writing skills.
We’re CV writing experts, so if you’d like some support applying for the open roles you’re seeing on LinkedIn or anywhere else, please don’t hesitate to get in touch.