|October 22, 2025
SMART Interview Technique: How To Use SMART in a Job Interview
Let’s be honest – interviews can be tricky. You’re trying to show your best side, answer on the spot, and... Read more...
Founder, CEO 
Andrew Arkley is the founder and senior writer of PurpleCV, with over 15 years of senior-level HR and recruitment experience, so he understands what it takes to land a job. Having personally reviewed more than 10,000 CVs, he knows how to create standout applications that get results. His insights have been featured in major publications including Marie Claire and The Independent, and he regularly shares his expertise through online career resources.
Andrew is a Certified Interview Coach (CIC), Professional Résumé Writer (CPRW), Digital Career Strategist (CDCS), and member of The Institute of Leadership and Management and PARWCC. He also directs the PARWCC’s Certified Curriculum Vitae Writer (CCVW) programme, helping to shape industry standards, and is a Volunteer Business Mentor for the King’s Trust. Since founding PurpleCV, he’s remained dedicated to making high-quality, affordable CVs accessible to everyone.
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